‘Batman vs. Superman’ Launches LexCorp Viral Site

As we wait patiently for the next Batman vs. Superman trailer, we have a little something to tide us over until then. While Batman vs. Superman doesn’t have any official presence at New York Comic-Con, an upstart new tech company, LexCorp is an official sponsor of the #NYCC Wi-Fi and even has a booth on the show floor. In addition, a new LexCorp web site has launched that teases “We’ve Got a Lot to Show You” this winter.

This announcement video above introduces the new “Lex/OS” operating system. There’s not much visually to look at, but here’s what the voiceover says:

At LexCorp Industries, we believe in technology that unites us, where inspiration, innovation and imagination all come together to create a greater tomorrow, today. Now, LexCorp is proud to announce Lex/OS the world’s most private and secure operating system. Engineered with the protection you need, and the freedom you want. To celebrate, please enjoy our free Lex Wi-Fi throughout this venue and visit our LexCorp booth for your free charging device. LexCorp and the New Lex/OS, providing the safety and confidence we need in an ever changing world. Let’s build a better tomorrow.

The new LexCorp web site has also launched and while there’s not much there yet, there’s a promise of something big coming later this year (*cough*newtrailer*cough*). There’s not much else there at this point, but we expect periodic updates with even more on Lex over the next few months.

This is the second Lex Luthor themed update from Batman vs. Superman after a “profile” in Fortune magazine all about Alexander Luthor who waits on line at a vegan food truck and notes that LexCorp is “the second largest emerging technology corporation in the world next to Wayne Enterprises.” There were no specific mentions of Superman, but the article quotes Lex as saying, “Statistically speaking, it’s a near certainty that another world-changing crisis is hurtling toward us like a speeding bullet. We have to be ready to defend ourselves.” Speeding bullet? Get it?

For more updates, you can follow Lex Luthor himself on Twitter here.

Batman v Superman: Dawn of Justice hits theaters on March 25, 2016.

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