ABC's latest offering, 'GCB' is already in hot water. After just one episode, cheese giant Kraft is pulling all of its advertising from the campy, southern fried comedy.

"Philadelphia has decided to pull its advertising from 'GCB'...We have received a few complaints from consumers and their opinions about our advertising are important to us," a company rep told TMZ.

This isn't the first time the new ABC series has courted controversy.  The fact that the show is based on a book titled 'Good Christian Bitches' led the network to slap it with the rather nondescript title, 'GCB' and replace the offending 'Bitches' with 'Belles'.

According to TMZ, Kraft aren't the only ones unamused by the show's comedic depiction of Southern women.  New York Councilman Peter Vallone has also called for a boycott of the show.