Marvel’s Kevin Feige Addresses the Challenge of Superhero Fatigue
Unless you’ve been taking a break from your phone this past weekend - we all do it from time-to-time, it’s totally healthy to unplug every now and then - you’ve probably been inundated with new superhero movie and television rumors. New Marvel shows! New DC movies! Prequels! Sequels! Reboots! Reimaginings! Yes, whether you’re a global powerhouse like Disney or a smaller boutique studio like Blumhouse, odds are you’ve got at least one superhero adaptation on your slate of films for the next two years.
With this deluge of superheroes comes the typical questions about how long audiences will remain excited about comic book adaptations, and if anyone loses sleep over this question, it’s Marvel boss Kevin Feige. At Comic-Con this past weekend, Variety (via Heroic Hollywood) asked Feige his thoughts on superhero fatigue. Here’s what he had to say:
Yeah, I do. I mean really, all I worry about are the films that we make and the films that we can control. And nobody would get fatigued more than all of us at Marvel Studios. We live this, we breathe this 24-hours a day, 7-days a week. So almost every film we make and every decision we make is to keep ourselves interested and to keep things fresh and to keep things unexpected. And so far, as you say, 19 films in, the audience seems to be responding to that.
I mean, what else was Feige supposed to say? “Yes, we’re all pretty tired of superhero movies, too, but we’ve locked ourselves into a Faustian pact with these monsters”? There is no doubt in my mind that we’ll reach a breaking point with superhero movies eventually - where a few high-profile films will flop and flop hard, and studios like Marvel will downshift their production in response - but that doesn’t mean they’ll ever go away entirely. As long as Marvel can continue to innovate and combine its superhero narratives with other genres, they’ve got the track record and the excitement to keep things fresh for a long time to come. Short of that, at long as they can keep fans excited for the next one in the pipeline - Spider-Man: Homecoming, Thor: Ragnarok, whatever - they’ll always be able to keep fans in their seats.