‘Avengers 2’ Star Mark Ruffalo Demands Black Widow Merchandise From Marvel
If Marvel won’t listen to the rest of us, then maybe they’ll listen to a valuable person on their payroll. Recently, we learned that Marvel and Disney’s officially-licensed Avengers: Age of Ultron merchandise featured very, very little in the way of Black Widow (options include a shopping bag, for instance), and absolutely no Scarlet Witch merchandise at all. Apparently fans weren’t the only ones bothered by this, as Avengers star Mark Ruffalo also has something to say about it. Hey Marvel, you don’t want to make him angry. You won’t like him when he’s angry.
Ruffalo tweeted to Marvel about the lack of Avengers merchandise diversity:
If you take a look at the replies to his tweet, you’ll see fans chiming in, noting that little boys might also want a Black Widow or Scarlet Witch figure, and at the very least, it would be good for young dudes to see female superheroes represented equally among their peers — it may seem silly, this idea that a toy could mean so much, but that sends a clear message to kids about gender equality, and it would be great if Marvel and Disney would help normalize the presence of female superheroes. Instead, they’re reinforcing outdated gender stereotypes and the ridiculous notion that toys and media are gender-exclusive.
This comes on the heels of DC’s announcement of their DC Superhero Girls line, an all-female roster of both heroes and villains which will have their own shows, books and toys. In addition, Hasbro recently announced plans for an all-female Transformers lineup to debut this summer. Marvel may be dominating the box office, but their competitors have found a weak spot in the company — their definitive lack of female superhero merchandise and media.
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